Privacy Policy

Every visit to Wearrealamerica and every purchase you make creates a trail of information. This isn't just a technical process—it's the natural result of how modern online stores operate. We want to walk you through that journey, from the moment you land on our site to the ongoing relationship we build afterward, so you understand exactly what data is involved and why.

From Browsing to Buying: The Information Trail

Placing an order is the core of our relationship. To complete the buying and selling process, we need certain details from you. Specifically, this includes your name, address, and email address. These are the pieces of personal information you actively provide so we can fulfill your order. Even before you decide to buy, simply navigating through our store generates information automatically. Our systems receive your computer’s internet protocol (IP) address, which gives us general insights into the browser and operating system you're using. This helps us ensure the store works smoothly for everyone.

Your Payment: How We Handle Financial Data

When it's time to pay, the security of your financial details is paramount. If you opt to use a direct payment gateway during checkout, Shopify stores your credit card data. That data is immediately encrypted according to the Payment Card Industry Data Security Standard (PCI-DSS). A key principle here is data minimization: your purchase transaction information is retained only as long as is necessary to complete your purchase transaction. The moment the transaction is finalized, that specific purchase transaction information is deleted. All direct payment gateways adhere to the rigorous standards managed by the PCI Security Standards Council, a collaborative body founded by major card brands including Visa, Mastercard, American Express, and Discover.

Where Your Data Lives: Shopify and Our Infrastructure

Wearrealamerica is built on a platform provided by Shopify, Inc. They supply the online e-commerce infrastructure that powers our store. Consequently, your data resides within Shopify’s data storage, databases, and the general Shopify application. They maintain this data on a secure server behind a firewall, adding a robust layer of physical and network protection.

Beyond Our Store: Third-Party Services and External Links

Our operations rely on a few essential external services. The providers we engage will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain providers, like payment gateways and other payment transaction processors, operate under their own privacy policies. We encourage you to read their privacy policies to understand how they handle your information. It's also important to know that some of these providers may be located in, or have facilities in, a different jurisdiction than you or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. For instance, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Furthermore, our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at. This is a separate service with its own data practices. Finally, be aware that clicking links on our store may direct you away from our site. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Marketing and Your Communication Preferences

We would like to keep you informed about our store, new products, and other updates. However, we will only send you these emails with your permission. This is a secondary use of your information, separate from the core transaction, and we treat it as such.

Your Control: Consent, Withdrawal, and Age Requirements

Your consent is the foundation of our data use. When you provide personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting and using it for that specific reason only. For any secondary reason, like the marketing emails mentioned above, we will either ask you directly for your expressed consent or provide you with an opportunity to say no. You remain in control. If you change your mind after you opt-in, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected]. By using this site, you also represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Our Commitment to Safeguarding Your Information

Protecting your personal information is a responsibility we take seriously. We take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. For the specific case of credit card information you provide us, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. While no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. There are also specific legal circumstances where disclosure is necessary. We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

When Things Change: Policy Updates and Business Transfers

This privacy policy is a living document. We may modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated. Looking ahead, if our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you. This ensures continuity of service even as the business evolves.